Privacy Policy

Contact Details of the Data Controller

Company Name

DR Mobility Ltd

Company Registration Number

03739185

VAT Number

998 7958 06

Country of Operation

United Kingdom

Registered Address

DRMG House
Cremers Road
Sittingbourne
Kent
ME10 3US

Email (Data Protection & Suppression Requests)

suppressions@drmobilityltd.co.uk

Customer Services Email

service@drmobilityltd.co.uk

Telephone

0800 472 5929

At DR Mobility Ltd, we are committed to protecting your personal data and respecting your privacy.

This Privacy Policy explains:

What personal data we collect
How we use your data
The lawful basis for processing
How we share information
Your rights under UK GDPR
How to contact us regarding your data

If you have any questions regarding this Privacy Policy or your personal data, please contact us using the details above.

Who We Are

DR Mobility Ltd markets mobility and homecare products.

Products and services may be fulfilled by Direct Response Marketing Group Ltd (“DRMG”) on behalf of DR Mobility Ltd.

Payments may appear as DR Mobility Ltd or Direct Response Marketing Group Ltd depending on the nature of the transaction.

Any queries relating to transactions may be directed to:

Direct Response Marketing Group Ltd
DRMG House
Cremers Road
Sittingbourne
Kent
ME10 3US

Telephone: 0203 455 7882

What is Personal Data

Personal data means any information relating to an identified or identifiable individual.

This may include:

Name
Postal address
Email address
Telephone number
Order history
Marketing preferences
Customer interaction history

We do not knowingly collect or process special category personal data such as information relating to health, religion, ethnicity, political opinions, or sexual orientation unless required for a specific lawful purpose and with appropriate safeguards.

We ask customers not to provide unnecessary medical or sensitive information when communicating with us.

What Data We Collect

We may collect and process the following categories of personal data:

Title, name, and postal address
Email address
Telephone number
Transaction and purchase information
Marketing preferences
Customer service communications
Basic appointment-related information such as availability or access details
Website usage information collected through cookies and analytics technologies

How We Collect Your Data

We may collect personal data when you:

Place an order
Request a brochure or quotation
Arrange a home demonstration
Contact customer services
Enter competitions or promotions
Visit our website
Respond to marketing communications
Interact with our advertising
Provide your details to trusted third-party marketing partners where lawful

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases depending on the nature of the processing activity.

Consent

Where you have actively provided your information or opted in to receive marketing communications.

Contractual Necessity

Where processing is necessary to fulfil an order, arrange delivery or installation, process payments, or provide customer support.

Legitimate Interests

We may process personal data where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Our legitimate interests may include:

Sending postal marketing relating to products and services we believe may be relevant to you
Sending email marketing to existing customers where permitted under PECR soft opt-in rules
Managing customer relationships
Maintaining suppression records to ensure marketing preferences are respected
Improving and optimising our marketing activities
Analysing customer engagement and purchasing trends
Audience segmentation and customer profiling
Preventing fraud and protecting our business operations
Improving our products and services
Measuring advertising effectiveness

When relying on legitimate interests, we carefully consider and balance any potential impact on your rights before processing your data.

How We Use Your Data

We may use your personal data to:

Process and fulfil orders
Arrange home demonstrations
Deliver and install products
Provide customer support
Send brochures, catalogues, and offers
Send marketing communications where lawful
Personalise marketing communications
Analyse customer interests and purchasing trends
Improve our services, products, and website functionality
Conduct audience segmentation and marketing optimisation
Maintain suppression records
Prevent fraud and misuse
Meet legal and regulatory obligations

Data Sharing & Marketing Partners

We may share limited personal data with carefully selected third parties where lawful and appropriate.

Shared data may include:

Name
Postal address
Email address
Transactional information
Marketing interaction data

Recipients may include organisations operating within sectors such as:

Retail & Mail Order
Home & Garden
Mobility & Healthcare Products
Insurance & Financial Services
Travel & Leisure
Charitable Organisations

We may also share data with:

Mailing houses
Print and fulfilment providers
Advertising and marketing agencies
Analytics providers
Technology and hosting providers
Payment processors
Customer service providers

All third parties are required to process personal data securely and in accordance with applicable data protection legislation.

Co-operative Data Sharing & Profiling

We participate in co-operative marketing databases and audience modelling programmes to help ensure our marketing communications are relevant and appropriate.

This may involve securely sharing limited customer data, typically including name, address, and transactional indicators, with trusted data partners for purposes including:

Audience analysis
Consumer profiling
Prospect modelling
Marketing optimisation
Identifying individuals likely to have an interest in similar products or services

We currently work with organisations including:

Conexance
Epsilon International UK Ltd

These organisations may use aggregated and anonymised analysis techniques to support responsible direct marketing activities.

We do not use profiling to make automated decisions that produce legal or similarly significant effects on individuals.

You have the right to object to profiling or direct marketing at any time.

Cookies & Online Tracking Technologies

Our websites may use cookies and similar technologies to improve functionality, analyse website traffic, personalise content, and support advertising activities.

These technologies may include:

Essential website cookies
Analytics cookies
Advertising and remarketing cookies
Social media tracking technologies
Session management technologies

We may use third-party technologies including:

Google Analytics
Meta Pixel
Advertising and remarketing platforms

Where required by law, we will request your consent before placing non-essential cookies on your device.

You may manage cookie preferences through our cookie banner or through your browser settings.

Further details are available within our Cookie Policy.

International Transfers

Some of our service providers or marketing partners may transfer personal data outside the United Kingdom or European Economic Area (EEA).

Where international transfers occur, we ensure appropriate safeguards are implemented in accordance with UK GDPR requirements.

These safeguards may include:

UK International Data Transfer Agreements (IDTAs)
The UK Addendum to EU Standard Contractual Clauses
Adequacy regulations issued by the UK Government
Additional contractual and security protections where appropriate

We take reasonable steps to ensure personal data remains protected to UK GDPR standards when transferred internationally.

Vulnerable Customers

We recognise that some customers within the mobility sector may be elderly or otherwise vulnerable.

We are committed to ensuring our marketing and customer communications are fair, respectful, and appropriate.

We seek to avoid collecting unnecessary sensitive or health-related information and aim to process all personal data responsibly and proportionately.

Where additional support may be required, customers or their representatives are encouraged to contact our customer services team.

Stopping Marketing Communications

You may opt out of marketing communications at any time.

To stop receiving postal marketing or other direct marketing communications, please contact:

Email: suppressions@drmobilityltd.co.uk

You may also register with the:

Mailing Preference Service
Mailing Preference Service

Where email marketing is sent under PECR soft opt-in rules, every marketing email will include an unsubscribe option.

Your Rights Under UK GDPR

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data (“right to be forgotten”)
Restrict processing
Object to processing, including direct marketing and profiling
Withdraw consent at any time where consent is relied upon
Request data portability
Lodge a complaint with the ICO

We may require proof of identity before responding to certain requests.

Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, regulatory, accounting, and reporting requirements.

Indicative retention periods may include:

Customer order records — up to 7 years
Marketing records — up to 5 years from last interaction
Enquiry data — up to 2 years
Suppression records — retained indefinitely where necessary to ensure marketing preferences are respected
Website analytics data — typically up to 26 months

Retention periods may vary depending on legal obligations, dispute resolution requirements, or ongoing customer relationships.

Data Security

We implement appropriate technical and organisational security measures designed to protect personal data against accidental loss, unauthorised access, alteration, disclosure, or destruction.

Access to personal data is limited to authorised personnel and trusted service providers who require access for legitimate business purposes.

Contacting the ICO

If you are unhappy with how your personal data has been handled, you have the right to lodge a complaint with the:

Information Commissioner’s Office

Updates to This Policy

We may update this Privacy Policy from time to time to reflect legal, regulatory, or operational changes.

Any significant changes will be published on our website.

Privacy Policy

Last Updated: May 2026